Happy New Year! And Here is our New York City Real Estate Outlook and Predictions for 2014...

by Vlad Sapozhnikov17. December 2013 12:23


As 2013 draws to a close and 2014 is right around the corner (literally a few hours at this point, Happy New Year to everyone!), there is quite a bit of chatter over news media outlets, online forums, and real estate industry related websites about the U.S. and global economic recovery - especially as it relates to the state of the real estate market and mortgage interest rates - how far up will they go? We at Oneworld Property Advisors have researched and examined many of the 2014 predictions out there in regards to the residential and commercial real estate sectors in New York City. Herein are our thoughts and findings.

First, let’s begin with breaking down The Real Estate Board of New York (REBNY) Luncheon at the Roosevelt Hotel in Midtown East where a series of predictions on 2014’s commercial and residential real estate markets occurred. The Panel was full of real estate thought leaders and mover and shakers, such as, Robert K. Futterman, Founder, Chairman & CEO of Robert K. Futterman & Associates (RKF), Neil J Goldmacher, Vice Chairman at Newmark Grubb Knight Frank, Woody Heller, Executive Managing Director and Group Head, Capital Transactions Group; Simon Ziff, President of Ackman-Ziff Real Estate Group. And Mary Ann Tighe, CEO of CBRE’s New York Tri-State Region, moderated the panelists of real estate heavy-hitters.


Photo via nyrej.com

Goldmacher predicts densification will become a new trend in the New York City commercial real estate. What exactly does this buzzword mean? It means companies are reassessing how they utilize their office space and want to do more with less. And when it comes to New York City real estate, it means putting more people into less space. He also foresees that big box tech companies and sectors will be looking for office space in Midtown Manhattan, which in effect, will force current tenants to move downtown. Note: We at Oneworld Property Advisors don't see eye to eye with Goldmacher on this prediction. Firstly, there is plenty of vacant office space in Midtown Manhattan to accommodate tech companies moving in. Secondly, tech companies tend to not go for the Midtown Manhattan office buildings because of the 70’s/80’s style architecture. (Cookie-cutter spaces, low ceilings, layouts are less open and more constricting, and less diversity in culture and neighborhood options). Lastly, from an anecdotal standpoint and experience, we see tech startups and mature firms (such as Kickstarter, Facebook, Foursquare and Microsoft) going downtown or even to Brooklyn for office space. But time will tell. And office leasing still remains a tenant’s market with generous concessions.

Goldmacher said as the tech companies that got the New York start in Midtown South mature they are also more willing to look downtown. “It used to be, we want a great block of space as close to Google as possible,” he said. But we at Oneworld would question this viewpoint. Google’s NYC Headquarters is in Chelsea, which is not Midtown Manhattan or “Midtown South” as Goldmacher stated. It seems there is a discrepancy on defining neighborhood boundaries even in today’s transparent, online real estate data-driven landscape. And we would further suggest these tech companies (start-ups or mature) rarely had/have Midtown Manhattan as their top pick to move their offices to in the first place.


Photo via New York Times

Futterman’s main prediction was that the retail side of NYC commercial real estate is strong and will continue into 2014. He also went on to define a downtown Futterman also predicted a strong year for 57th Street – East to West – as well as the area north of Madison Square Park.

Additionally, a Manhattan neighborhood will get some renewed attention from the real estate industry – the Lower East Side. Futterman said, “You're going to see a lot more money and development there as investors and developers realize they've overlooked that last sliver of Manhattan between Downtown and Williamsburg.”

Oneworld would agree that the Lower East Side could have a bit of an uptick on the retail side. If what Mr. Futterman is truly referring to when he says Lower East Side is Chinatown, then we can see that prediction to be spot on. And we would like to add to this prediction that Greenpoint & Bushwick Brooklyn and Ridgewood Queens are where real estate visionaries are already looking and buying up real estate assets and developing projects. These neighborhoods have great potential for retail. Oneworld also agrees wholeheartedly on an issue Futterman said in that “The nice thing in the retail business is new neighborhoods emerge.”


Photo via nyrej.com 

Heller continued on with his thoughts on the New York City real estate commercial market by suggesting that institutional investors will continue to look to Williamsburg as an important piece of their portfolio, a must-have, if you will, for any New York City investor. He referenced the sale of 111 Kent Avenue as an example. This Williamsburg residential rental building has set record rental prices and the area continues to grow – right into Bushwick, might we add. Heller also added that “Land is the best indicator of what’s going on in the market and the highest and best use we’re seeing for land today is clearly residential.”

In general all the panelists agreed that the hot retail market in downtown Manhattan and prime Brooklyn neighborhoods will continue to make an impact on investment sales in 2014. Moreover, we couldn't agree more with Heller on one of his statements: “You have an incredible number of national retailers who want to come into this market,” he said. “The island can get taller, but it doesn't get wider. So your supply is quite finite but the demand is quite strong.” Tighe also chimed in on this topic and said that 2013 has seen land in Manhattan trading at prices in “uncharted territory.” And the panel agreed that the prices have mainly been driven by residential real estate development. And prices had doubled since 2007 alone – the price of land is skyrocketing!


Photo via ackmanziff.com

Ziff expressed more caution for the New York City real estate market and the direction it’s heading in 2014. He used the term funky debt, which is on the rise; and he believes this is not a good thing. With so much equity in the NYC real estate market, leverage is high in some deals, which is very reminiscent of how deals were done in the pre-Lehman days right before the economic downturn and recession took hold. Ziff keeps seeing “three or four people in the capital stack of a particular deal.” And he also added, “I have not seen this since ’06, ’07.”

Of course, these all of these predictions are speculation and no one has a crystal ball, but because of the experience and expertise of the panel, these predictions do make one think and carry some insight into the NYC real estate market of 2014. Time will tell and test these real estate luminaries.


For the New York City real estate industry, 2013 was quite a year where price records were demolished in the NYC commercial and residential real estate sectors. One may not realize or even see this looking at the current economic challenges still out there. But we see some strong trends emerging that give us a more certain and positive outlook than back 2013 and even 2012.


Over the past few years Real Estate Developers and Investors have shunned away from large New York City condo developments and projects, but we saw a change in 2013. Developers and investors began to enter back into this market in greater numbers, and we predict more will in 2014. “Real optimism has emerged as a key theme in the real estate market for 2014 as trends are progressing significantly through the economic and real estate recovery cycles,” said Mitch Roschelle, partner, U.S. real estate advisory practice leader, PwC. “The steady economic recovery and job creation has created ‘tailwinds’ that have propelled the commercial real estate market forward, and momentum of this recovery seems powerful enough to weather spikes in interest rates that may be inevitable.” Yes, of course, there is concern in the New York City real estate market that once again pricing is getting too high. However, this does benefit the rental real estate market and hotel sector the most. And we feel these two sectors have some of the most promise for 2014. And can work together to bring more prosperity to the Big Apple.

We also see the tech sector coming to New York City in droves. For instance, Cornell University’s Roosevelt Island Tech Campus just named two developers, Hudson Companies and Related Companies, for the joint venture. For many years, New York City has been known as the city where companies leave when they need to expand and can’t justify the higher rent and salaries. But we are seeing the contrary happening today and expect it to continue into 2014 and beyond. We recently spoke with a high level tech executive who also mentioned; “being closer to the big money and funders” is also alluring to startups and burgeoning tech companies.


There is a high-rate of vacated office space and insufficient hotel vacancies in New York City, especially in Midtown Manhattan. According to CBRE Economic Advisors, Midtown Manhattan is at 26% vacancy rate while New York City’s hotels are at a 96% occupancy rate – basically completely booked! This is where “Office Densification” prediction appears to be off. There is quite a lot of prime office space that is sitting empty to long periods of time. This is where we see opportunity to fill these empty spaces, boost a building’s presence, and bring more tourism to New York City. It sounds so easy. Simply put tourists or New Yorkers who need a bed for a couple nights or a couple weeks into the vacant office spaces – enter the idea of Pop-Up Hotels.

A Copenhagen based company, Pink Cloud, is trying to solve Midtown Manhattan’s abundance of vacant office space and the lack of hotel affordable rooms. It also won the 1st Prize: Radical Innovations in Hospitality in June 2013. And they would be the first in NYC, although the idea has been around for a couple years. Some of us probably know it as “Glamping” or Glamorous Camping and Snoozebox. We also saw Airbnb try to tackle this problem but now it is pretty much done in New York City and tied up in the court system. But there is opportunity here. But bureaucratic red tape can be quite impossible to overcome.

Pink Cloud's solution is to construct luxurious, temporary hotels in empty Class A Office buildings in NYC, particularly in Midtown Manhattan. It’s a sort of “killing two birds with one stone” solution. The owner of the NYC office building can pull in some rent and tourists can stay in a luxury hotel for approximately $130/night, which is far under the average rate of $350/night for most NYC hotels. And we are seeing quite a boom in the Hotel sector in New York City. However, with all of the red tape and zoning restrictions, one has to wonder if this innovative idea is actually feasible. “A traditional hotel can take five to six years to build, from start to finish. With the pop-up hotel, we see it taking two to four weeks.” - Eric Tan, Pink Cloud.

Photo via Pink Cloud


According to Market Watch from the Wall Street Journal, the interest rate for a 30-year fixed-rate loan is currently at 4.54%, but some economists and experts have predicted that interest rates could rise to 6% in 2014, which could send bond prices tumbling.

Screenshot via Market Watch

As per several of the trade magazines and economic forecasts, mortgages should be easier to obtain because higher rates have put a damper on refinancing activity which, in effect, has caused some banks to increase their purchase lending. Furthermore, new mortgage rules taking effect in 2014 will give banks a better understanding about how much financial and sometimes legal risks a bank faces with all the different types of mortgages in the market. This new “clarity” should cause banks to be more willing to lend.

We do know this. Real estate developers, investors and NYC homebuyers will be closely watching how interest rates unfold in the first few months of 2014. And we will be watching to see whether new condo projects like One57 and 432 Park Avenue can achieve the sales prices needed to validate the high costs real estate developers paid for the land (approximately $800 price per square foot) and the recent record-breaking sales in these projects and similar ones around Manhattan. 

There is also the emergence (or re-emergence depending on who you speak with) of a concept called "shadow banking,” which is similar to traditional lending but transactions are completed outside banks so this type of lending gets around bank regulations and regulators. Borrowers will find different types of mortgages offered by family offices, wealthy families/individuals, and private funds.

To sum up, a modestly positive macroeconomic outlook (job growth, strong stock market, rising property prices, global recovery), less competition from investors moving to secondary and tertiary markets (aka “smile investing” philosophy), tech companies moving to NYC, and more access to credit and loans should all make residential and commercial real estate in 2014 less frenzied and uncertain than 2013. We here at Oneworld Property Advisors are feeling a bit bullish and optimistic. Happy New Year! 

Hotel 373 Fifth Avenue: One of the Best Under-the-Radar Boutique Hotels in NYC!

by Vlad Sapozhnikov16. December 2013 06:56


Hotel 373 Fifth Avenue is a lovely, charming 70-room New York City luxury boutique hotel in Midtown Manhattan. And if you haven't stayed there yet, you are missing out! It stands above the rest! Hotel 373 is located in central Manhattan on the corner of Fifth Avenue and 35th Street, and you are literally just steps from fine dining, NYC landmark attractions like The Empire State Building and of course, world class Fifth Avenue shopping. One of the other unparalleled aspects of this fantastic NYC boutique hotel is the proximity to Broadway and all that this avenue has to offer the Hotel 373 guest. Easily, within a few blocks from your hotel, you can find yourself in the middle of the Times Square Theater District, 4-Star restaurants, vibrant nightlife venues, acclaimed museums and unexpected delights like "Indian Row," a special block of some of the best Indian cuisine you will encounter in New York City.


What amenities does Hotel 373 offer you in New York City? Let’s begin with a few of our favorites: free Wi-Fi access, iPod docking stations, 24-hour concierge and doorman service, LCD flat-screen televisions, complimentary breakfast & coffee, Italian marble bathrooms, velvety bathrobes, hair dryers and high quality makeup mirrors.

Moreover, Midtown Manhattan is the capital of fashion, pop culture, and historic NYC landmarks such as the Empire State Building (as we have mentioned already), the Chrysler Building, 30 Rockefeller Center, St. Patrick’s Cathedral, and Grand Central Station. 2012 occupancy was 93% at an average room rate of $200-$300 nightly which makes Hotel 373 quite affordable (compared to similar hotels in the area that range from $300-$500 nightly) for its luxurious offerings, central Manhattan location and access.

In addition, part of the area surrounding Hotel 373 is designated as the ‘Manhattan Core’ of Midtown Manhattan which is known as Midtown West. And it's among New York City’s most diverse and populous neighborhoods to explore. This Midtown West neighborhood includes such institutions as the Central Library, the Port Authority terminal, Pennsylvania Station, Madison Square Garden, Macy’s department store and many other distinguished retail establishments, along with television studios, parks, restaurants, and many transportation options.

Hotel 373 is member of the esteemed Independent Collection, which is a growing compilation of smaller, more intimate boutique hotels with a focus on opulent lifestyles. The Independent Collection is also created for the self-reliant world traveler in mind, and these boutique hotels are located in several cities across the United States in unique, and diverse neighborhoods.

Hear it from one of the recent guests that stayed at Hotel 373 in Midtown West, which showcases the hotel's central Manhattan location, the wonderful staff & concierge, and the convenience of the on-site Starbucks: “Hotel 373 was the perfect boutique hotel to stay in. The extremely friendly staff treated me like a superstar, and they couldn't have made my stay more comfortable. The location was so convenient. It was close to the 6-train station and walking distance to many landmarks. I actually walked much more often than I took a cab or the subway. The lobby is really only the concierge's desk, but there's an on-site Starbucks, which was perfect because I love to start my day with a sweetened black iced tea. Hotel 373 has clean and comfortable accommodations, central location, and warm staff, I couldn't have stayed at a more pleasant place. I'll definitely book a room there again the next time I'm in NY!” – Connie C. Yelp

We also add this revealing recommendation from a Hotel 373 guest because it shines light on the hotel's easy access to surrounding areas in New York City, proximity to Manhattan landmark attractions, exceptional hotel staff, and the luxurious, stylish rooms: “I have to say that we found a great little hotel in the center of the city. It's pretty easy to get from this hotel to just about anywhere in Manhattan. After looking through all of the deals offered on Priceline for our getaway vacation weekend, we chose this hotel and were completely satisfied. The staff was exceptionally wonderful and friendly and the rooms are well appointed and have a great style and feel. From the marble bathroom counter and sink to the oh-so-comfy bed, this room was a welcome spot after we exhausted ourselves in the city. You will not be disappointed.” – Scott M. Yelp

Hotel 373 Fifth Avenue truly is an absolute find in Midtown Manhattan! Make sure to check out under the radar luxury boutique hotels in New York City! NYC Hotel gems can be hidden in plain sight in the Big Apple!

Photos Courtesy of Hotel 373 Fifth Avenue